Museums have always thrived as physical spaces. Visitors enjoy the experience of exploring, on their own terms, an exhibition that tells them a story. As they move through an exhibition space, the way it looks, its shape, textures, architecture, objects, and other features all contribute to the exhibition experience.

But in recent years, many museums around the world have begun to recognize the importance of having a digital presence. While most museums have websites, the value of other forms of digital presence is becoming clearer than ever before. Now, museums are using digital platforms like social media, podcasting, virtual exhibitions and more, to reach and expand their audience.