Treasured Founder


  1. Introduction
  2. Partnership
  3. Customers
  4. Supporters
  5. Next Steps

Treasured was born on July 20th, 2017. This day was a monumental moment in my life. It was the start of a journey that I had worked hard my whole life for as a leader.

Treasured is a byproduct of wanting to make the world a better place. The inspiration for the company started with the belief that all humans are inspired and interconnected by our families. From a young age, I understood the power of the immigrant journey and the sacrifices of our ancestors.

Partnering with Nikita Varabei (CTO)

Nikita and I first met in March 2017 and instantly felt a connection and alignment on core values. We wanted to dream big and help people around the world showcase meaningful memories and stories. We both knew that together we could build a solution that people around the world would love. The journey has been hard with many up's and down's but we never gave up and always continued to believe in a better future for family history. One day I know, people will look back at Nikita and I's partnership as one of the most significant of the decade. This belief is rooted in our combined passion and complimentary skill sets to create the most innovative product in our industry.

As leaders of Treasured, we will make decisions that represent the best interests of our members. We value customer relationships and all of our supporters who have contributed to our growth and success.

Below are some photos from our journey.


From the very beginning of Treasured's history we aspired to serve all audiences and build a platform that could amplify family reunions, anniversaries, and celebrations. Today, we have leading family historians and genealogists curating alongside family members and engaging young children like never before. We hope to serve people around the world before the end of 2020 and will continue to welcome new relationships with organizations who can help us reach more families and improve the experience of our members.


The innovation community has supported Treasured's mission and development. The entire team is grateful for the time and resources that have been extended to us and the warm embrace we have received from other prominent leaders in our country. We have been welcomed to speak at various Genealogy and Historical societies across the country.

Next Steps in 2020

As we move into a new decade, Treasured will continue momentum towards a public release of the platform. We have some exciting announcements brewing and look forward to the new relationships and members that we will get service in 2020.